Flawsomes
03 / FLAWSOMES / WORKFLAWSOMES / BENGALURU

Brand content, film and event case studies.

A closer look at the brief, the idea and the work it became. Starting with a piece of our own.

01 / ATTENTION ADVERTISEMENTSELF-INITIATED / EDITORIAL CONCEPT
Flawsomes Attention Advertisement artwork: the internet has unlimited content; we all have limited attention. Create a reason to stop.
From the Flawsomes Attention Advertisement carousel.
OUR POINT OF VIEW, MADE VISIBLE.

Create a reason to stop.

THE STARTING POINT

When every post asks for attention, another request is easy to pass by. We wanted to make the case for work that gives people a reason to care.

THE CREATIVE DECISION

An editorial carousel with oversized headlines, familiar feed imagery and a tactile paper language. One clear argument moves through the sequence: content needs to be meaningful, memorable and original.

THE OUTPUT

A six-panel Flawsomes editorial carousel, built around the idea “Create a reason to stop.”

PROJECT CONTEXT

A self-initiated expression of the Flawsomes point of view. This is our own editorial work, not a client campaign.

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A CLEAR STARTING POINT.

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